Robert Brindley

Friday, December 14, 2007

The Meaning of Sayings (8)

'A Soap Opera'

Used as a well known term for a regular TV drama, usually based around 'normal' life.

It's origin dates back to 1920 with an American radio programme called Amos & Andy. The show was always broadcast during 'prime time' for family listening, so the soap manufacturers, Proctor & Gamble started to advertise their products during the breaks & later sponsored the programme.

Soon after, other soap manufacturers followed suit with other shows, and they were referred to generally as 'soaps'.

The word 'opera' was borrowed from the term for cowboy films of the 1930s the popular 'horse operas'

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